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Visual Identity
Align is an umbrella group for front-line agencies in Alberta that provides contracted services for children and families. This re-brand was inspired by words from the client: “When all the moving pieces come together perfectly and just work. It was like the stars were aligned…” Upon hearing this, the logo created, referencing a photography technique called star trails. This technique focusses on one single point, and results in a brilliant display of stars revolving around one point. This image perfectly captures the way Align helps other agencies work together and reach common goals.